Alpha Fresh

Inspired by one of modern perfumery's most celebrated compositions, Alpha Fresh opens with a burst of crisp green apple and zesty bergamot — clean, confident, impossible to ignore. At its heart, a breath of wild sage and geranium adds depth, while a whisper of juniper brings an effortless edge.

Then comes the warmth. Rich amberwood, smooth tonka bean, and grounded cedarwood settle into the skin like a second nature — masculine, modern, and enduring.

From morning meetings to late evenings, Alpha Fresh transitions effortlessly — as versatile as the man who wears it.

 Long-lasting. Compliment-worthy. Undeniably yours.